STRATEGIC marketing and PR firm Cartwright has been appointed to deliver brand strategy briefs for two regional contractors in the housebuilding and luxury care home sectors, as built environment brands face growing pressure to sharpen their positioning in an increasingly competitive market.

 

Operating from Nottingham, Birmingham and London, Cartwright will work with Midlands-based Langridge Homes and Greenchurch Developments to redefine brand propositions through clear mission, and vision and values frameworks, bringing greater alignment between internal and external messaging.

 

For Langridge Homes, the brief focuses on helping the business stand out within a crowded residential development landscape. As customer expectations continue to evolve and differentiation becomes more difficult, Cartwright’s work with the team strips the brand back down to what matters to its buyers, ensuring the business presents its strengths with greater clarity and consistency.

 

David Fletcher managing director at Langridge Homes, said: “As we’ve moved through the generations our purpose has evolved beyond just building houses, we’re all about building homes that support life’s next chapter; so we brought in Cartwright to help us articulate this clearly.

 

“They’ve already helped translate our legacy into a bold new position, one that reflects who we are today, and we look forward to seeing how they’ll convey this visually in the coming months.”

 

For Greenchurch Developments, the brief centred around better articulating the culture and relationships that underpin the business’s success. The contractor has built its reputation on long-term partnerships with clients, suppliers and employees, and appointed Cartwright to help translate that internal strength into a sharper external narrative.

 

John Shorthouse, managing director at Greenchurch Developments, said: “We understand that nothing is built alone – and we needed someone to translate this messaging for us. We chose Cartwright to guide us in understanding our position internally so that our external mission and values were being showcased in a way that accurately portrays our culture and unique selling point of giving people the space of mind to do the job right first time.”

 

The appointments follow a landmark period of growth and sector recognition for the agency. Cartwright was named Agency of the Year at the 2025 Construction Marketing Awards and has also been announced as the official storytelling partner for UKREiiF 2026, under a new year-round agreement.

 

Fran Prince, marketing director at Cartwright and lead for the two activations, said: “Brands in the construction and property sector are operating in a far more complex and competitive landscape than they were even a few years ago. Clear brand architecture no longer sits in the ‘nice-to-have’ box, but it dictates direction, alignment and how you stand out in a cut-through market.

 

“With two decades embedded in the built environment, we understand how this sector moves and what drives its audiences. That insight positions us as a strategic ally to the brands we partner with, focused first and foremost on delivering against their business goals. Our work with Langridge Homes and Greenchurch reflects exactly that, bringing clarity from the inside out and helping clients succeed as the market continues to shift.”

 

Cartwright now boasts a 40-strong team of PR, digital, social media, brand and marketing experts. The agency works with prominent businesses such as global vision brand ZEISS, leading procurement framework managing agent Pagabo, wool bedding specialist Woolroom and workforce management solution provider MSite.

 

For more information about Cartwright, visit www.cartwrightagency.com or follow the agency on Instagram @Cartwright_Agency.