Proicere, the Warrington-based digital project and programme consultancy, has acquired Physical2Digital (P2D), an AI-Driven technology and digital implementation consultancy, based in Marlow, that works with numerous FTSE 100 and Fortune 500 corporations.

The expanded business has been rebranded Proicere Digital.

The acquisition extends Proicere’s offering to the construction sector, adding P2D’s expertise in generative AI, automation and digital data handling to the company’s pre-established, award-winning project controls services. Proicere currently works with clients on complex, large-scale projects and programmes, including the Sellafield nuclear site.

Proicere Digital’s solutions include AI-driven data analytics, digital transformation strategies, cloud services, and enterprise IT operations. These solutions are designed to reflect Proicere Digital’s mission of ‘simplifying complexity’ by streamlining operations, optimising workflows, and ultimately enhancing organisational outcomes.

P2D’s expertise has already supported some of the world’s leading companies. With a strong track record in delivering AI and automation solutions, P2D has proven its ability to drive efficiency and optimise operations in a variety of industries. P2D devised the first post-Brexit food product passports system for retailer Marks & Spencer.

Proicere Digital will continue to support clients across these sectors while expanding into new regions such as the Middle East, Australia and Americas.

Empowering construction through technology

Digital transformation has become crucial as construction businesses seek to maintain their competitive edge and adapt to evolving market demands. Proicere Digital’s comprehensive offerings will help businesses adopt advanced technologies that enhance decision-making, improve customer experiences, and optimise supply chains. By leveraging P2D’s digital expertise, Proicere Digital will enable businesses to harness the power of AI and automation for greater efficiency, helping them stay competitive in an increasingly digital world.

“Our expanded capabilities, thanks to P2D’s digital services, will provide real-time insights and predictive analytics to businesses, ensuring they can anticipate market shifts and meet client and project demands more effectively,” said Karl Dooner, CEO of Proicere Digital. “We’re excited to bring these innovative solutions to our clients across the construction sector.”

Suresh Sadanandan, CTO of Proicere Digital (Former CEO of P2D), added: “With our integrated services, we can offer solutions that simplify complexity and drive operational excellence. This merger of solutions strengthens our ability to help businesses improve their digital capabilities and future-proof their operations.”

Looking ahead to continued growth

Operating from its Warrington and Marlow locations, Proicere Digital plans to build on its strong relationships with current clients, while positioning itself for significant global growth. With the addition of P2D’s capabilities, Proicere Digital is now positioned to lead in both infrastructure project controls and business-focused digital transformation services, across multiple industries.

“We’re committed to helping businesses across various sectors adopt the latest technology to solve complex challenges and achieve operational efficiency,” said Kurt Metcalf, Associate Director of Digital at Proicere Digital. “Together, Proicere Digital and P2D will provide our clients with the tools they need to stay ahead of the competition and drive meaningful results.”