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Pentaco Construction Builds Community Partnership with Norwich City Football Club

Pentaco Construction has become a founding member of the Norwich City Community Partnership programme, which launched at the start of the 2021/22 Premier League season.

The building contractor joined the programme to promote its construction services to both local and national customers through high impact digital channels at Carrow Road.

Pentaco Construction, which has offices in Norwich and Cambridge, is an experienced contractor delivering projects for both the public and private sector across a breadth of sectors, including education, health, commercial, residential, defence and leisure. In 2019 the company completed construction of Norwich City Football Club’s Academy Building, which provides an impressive training facility for the club’s future stars.

The Norwich City Community partnership programme, which is managed by Eleven Sports Media, is designed to help regional businesses, such as Pentaco Construction, use the power of live sport and display technology to reach huge audiences.

As a Community Partner member, Pentaco Construction utilises Eleven Sports Media’s high impact technology-driven platform to engage with match-going clients at Carrow Road. Reaching fans at every stage of the matchday, Pentaco’s message is displayed on high-impact StadiumTV and StatTV screens in the concourses, as well as via LED displays, including the big screen and mid-tier ribbon, within the stadium bowl.

Beyond the stadium, the Community Partnership will help Pentaco Construction to reach a wider audience, featuring the brand alongside its popular StatTracker content, which delivers live match stats to fans via social media channels.

The company will also have opportunity to entertain hospitality guests at Carrow Road and secure access to exclusive partner events, creating further opportunities for Pentaco Construction to grow its business.

Speaking of the agreement, Pentaco Construction Managing Director, Gavin Napper, commented;

‘Community is at the core of our projects, both on and off our construction sites, so becoming a founding Norwich City Community Partner is a great fit for Pentaco. We’re able to support a renowned local sports club, whilst also sharing what we do with the fans and community connected to NCFC. The more we connect with our community the more we can share our own message and importantly make sure the voices of our community are reflected in the projects we deliver. We’re committed to growing our own business in a way that genuinely builds a better place for everyone connected to our construction sites.

Gavin continued;

“We pride ourselves on continually delivering ‘Service excellence’. If ‘Building better together’ embodies what we do, our Service excellence values embody how we do it. These values support Pentaco in delivering the best, safest and most successful work with each and every client. Now, with access to business networking events via our Community Partnership, we hope to find like-minded organisations just as committed to excellence and building a better business community, together.”

Commenting on the agreement, Eleven Sports Media’s, Gary Holt said;

“Pentaco Construction is a perfect fit with our Norwich City Community Partnership programme. The platform has been developed to empower regional businesses to connect with the club’s enormous fan base and create long term opportunities for growth. Pentaco’s values, which aim to delight their customers and build collaborative relationships with their clients, really aligns with the values of our Community Partnership initiative. We’re looking forward to working together to share Pentaco Construction’s message and help them grow their business.”

Pentaco Construction has agreed a multi-year term to become a Norwich City Community Partner until the end of the 2022/23 season.

To learn more about how Pentaco Construction work and their range of construction services, visit

www.pentaco.co.uk