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L&Q acts to address construction industry’s image problem

Less than one in ten young people would consider a career in construction, even though more than half are interested in subjects that qualify them for the industry, new research by L&Q has revealed.

L&Q, one of the UK’s largest housing associations and developers, surveyed 1,095 16-18 year-olds about their career aspirations.

Around 50 per cent of the young people said that they were interested in Science, Technology, Engineering and Maths (STEM). However, only nine per cent stated that they would consider a career in housebuilding.

The Construction Industry Training Board estimates that 230,000 new recruits will be needed by 2020 to support construction growth and account for an ageing workforce.

There are 167 different careers in construction, and the built environment is the second biggest employer in the country after the NHS. Around half of all construction careers require degrees in a STEM subjects.

However, the new research revealed that the industry was perceived as challenging and unexciting by students.

The findings were revealed today as L&Q launched its new schools programme aimed at increasing the number of young people joining the construction industry by raising awareness of the wide variety of jobs available.

Learning to Succeed is a £1 million programme that will seek to address the sector’s image issues by offering free STEM education lessons and careers advice to 30 schools in 12 London boroughs. The programme is being developed and delivered in partnership with Construction Youth Trust, the construction industry’s youth charity.

Schools became obliged to provide weekly careers advice to all pupils in 2018, although no extra funds have been allocated. L&Q is the first housing association in the country to offer careers advice and assistance of this kind.

The survey also revealed:

  • Science is the most popular school subject, closely followed by maths
  • Young people cited concerns that construction wasn’t an exciting field to work in or they thought they wouldn’t be good at it as reasons for their lack of interest
  • However, for the nine per cent who were interested in construction, the “excitement” of the field was the biggest factor for their interest
  • Exactly 40 per cent of young people feared they wouldn’t be good at the job. To address this, L&Q is promoting the benefits of apprenticeships where people are paid to learn.
  • The results suggested that having an exciting career was more important than money to the majority of young people, in our survey the young people who did want to work in construction said they were motivated by excitement rather than money

Matthew Corbett, Director of the L&Q Foundation, said: “Construction isn’t just about hard hats and steel capped boots, it’s also about innovation, technology, great design, communities and placemaking. If we’re going to solve our housing crisis, then we need our young people to help – but first we need to increase interest and awareness of the opportunities the industry has to offer.

“The average age of a tradesman on a site is now 45-years-old. And Brexit is looming. We’ve got a serious amount of work to do in promoting ourselves if we’re ever going to fill the substantial gaps in our skills base and make the industry more appealing to younger people.”

Construction Youth Trust Director, Carol Lynch, said: “We are delighted to be working in partnership with L&Q to develop and deliver the Learning to Succeed programme. It is through the development of programmes like Learning to Succeed that we can challenge the negative misperceptions of the construction industry and inspire young people to choose a career from amongst the amazing breadth of roles available within the sector.”

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