The advent of AI and Industry 4.0-ready technology promises to overhaul many aspects of modern life.

Nowhere will these changes be more profound than in the material handling sector. It promises to empower smarter automation, new safety-driven innovations, and efficient digital strategies that could transform logistics and, by extension, the entire global supply chain.

As CEO of the UK Material Handling Association (UKMHA), Rob Fisher is uniquely well-placed to comment on this rapidly-approaching future. The UKMHA represents nearly 300 members from across the forklifting and material handling sectors, and co-owns the IMHX event, making it fitting that Rob will share his insights at the IMHX showcase this September at NEC Birmingham. Ahead of the event, Rob discussed the current state of the industry, touching on themes that are sure to be hot topics on this year’s show floor.

The impact of AI

Foremost among those themes is AI. Rob argues that AI has already established itself within the industry, saying, “Artificial Intelligence is no longer a future trend; it’s already reshaping the logistics and supply chain landscapes. From optimising fulfilment centres and warehouse design to enhancing predictive maintenance and reducing workplace risks, AI is becoming deeply embedded across operations.”

However, AI also poses many risks. In the material handling industry, falling foul of these risks can cause major disruptions for the entire global supply chain. Rob continues’ “A widespread misconception – held by the public and, unfortunately, some policymakers – is that logistics operates in the background and can be taken for granted. The pandemic briefly shone a light on just how vital our sector is, but that awareness has faded. Logistics underpins every element of the UK economy, from e-commerce to retail and manufacturing. The industry is filled with agile, problem-solving professionals who ensure that goods move efficiently and reliably. Without logistics, the economy quite simply grinds to a halt.”

In a world that is in an increasingly unpredictable geopolitical state, Rob adds that AI is a tool that can support logistics businesses – but, like any tool, it depends on the skills of its operator.

“When used responsibly, AI can eliminate repetitive manual tasks and enable employees to focus on higher-value activities, boosting both efficiency and job satisfaction,” he says. “That said, human oversight remains critical; AI needs to be properly managed, and its outputs regularly validated to ensure accuracy and integrity.”

Upskilling an industry

Using AI is a skill, and it is a skill gap that almost every industry is working to close. Upskilling industry professionals in this way is one of UKMHA’s key roles. “We offer a comprehensive suite of technical training courses to help upskill both new entrants and experienced professionals. Our goal is to future-proof the workforce by developing high-calibre talent trained in the latest technologies.

“For example, forklift truck service engineers are absolutely vital to the material handling industry. They keep equipment performing at optimal levels, minimise downtime, and ensure logistics operations remain efficient and reliable. However, the sector continues to face significant challenges in recruiting skilled engineers and technicians. At UKMHA, we are actively working to address this gap. We’ve launched a dedicated apprenticeship programme in partnership with SMB Group at the Stephenson Campus in Leicestershire.”

Rob has also spearheaded wider initiatives aimed at raising standards across the sector. “We lead by example through our annual safety initiative: National Forklift Safety Day,” he explains. “We challenge both employers and operatives to make safety a shared, daily priority. Health and safety must be embedded into the culture of every warehouse operation. Much about the industry is changing, but this fact never will.”

Industry events play a vital role in this process, too. Rob agrees; “IMHX stands as the flagship event for the material handling and intralogistics sector in the UK. Its scale and focus on innovation make it a critical platform for showcasing the technologies and ideas shaping the future of logistics,” he says.

“The event brings together the entire ecosystem – suppliers, manufacturers, logistics providers, and decision-makers – creating unmatched opportunities for collaboration, learning, and strategic growth. As co-owners of IMHX, UKMHA is proud to support an event that not only reflects the strength and diversity of our industry but actively drives it forward. We’re especially excited to unveil a unique visitor experience this September that highlights our commitment to workplace safety.”

Rob is just one of dozens of industry leaders sharing insights from the cutting edge of the logistics industry at this year’s IMHX event. To be part of it, register for a free visitors’ pass at www.imhx.net and head to the NEC Birmingham between 9-11 September.