Pashley’s new pioneering and innovative design approach re-defines the future of micromobility and the accessibility of bike share.

The 100-year-old British bike brand, synonymous with great British design, manufacturing and ingenuity, showcases its smart bike share solution at London’s The Green Quarter. Developed by the Berkeley Group, The Green Quarter is an 88-acre parkland and canalside residential development in Southall. The bike share scheme is exclusively for residents and the first of its kind in the UK.

Pashley offers a complete bike share proposition with an intelligent and all-encompassing solution that provides a distinctive fleet of the brand’s award-winning bike share specific ‘smart’ bicycles, intelligent locking system and the secure and versatile Pashley dock – all connected together with the new Pashley developed IoT providing seamless connectivity and user experience with data management partner Urban Sharing.

At the heart of the Pashley bike share proposition is the award-winning and proven Pashley Prospect smart bicycle, available in both electric assisted and conventional versions. Designed from the ground up specifically for bike share projects, this high-quality, innovative British engineered and smart built bicycle is low-maintenance, robust, practical, versatile, comfortable and vandal-resistant, as well as being packed with intelligence and connectivity.

Designed and developed by Pashley – the Pashley docking system further heralds the brand’s dynamic accession to the micromobility landscape. Simple in style and effective in design, the Pashley bike share dock is easy to install and maintain. Secure and vandal-resistant, versatile and not requiring external power, the dock can be positioned in almost any location and in a multitude of configurations to ensure bikes are racked, stable and secure. This significantly simplifies the time, complexity and costs associated with bike share scheme planning and implementation and opens the benefits of bike share up to so many more public and private sector opportunities of all sizes.

Pashley’s innovation further extends to the patented ‘claw’ lock design and intelligent remote locking system that utilises the latest technologies from the automotive industry – adding further benefits to security and the user experience.

“Designed and engineered in the UK by our amazing team at our Stratford-upon-Avon HQ and featuring ground-breaking intellectual property and innovation – the future of bike sharing has been simplified and made significantly more accessible to so many more public and private communities,” Steven Bell, Pashley’s General Manager, said.

“Our holistic bike sharing proposition offers an effective and easy way to allow people to move around their communities removing the reliance on cars and forging the way for a sustainable tomorrow.”

Andy Smallwood, Pashley’s CEO, added: “Working on this trial with the Berkeley Group and seeing our holistic bike share proposition being enjoyed by The Green Quarter residents is extremely rewarding.

“Through our partnership with Urban Sharing we gain valuable insights into how the Pashley bike share proposition is being utilised, maintained, managed and enjoyed is equally important – the data we have gathered is invaluable and our initial analysis is a clear indicator of the early success we have seen with this project.

“This innovative and highly-effective proposition makes bike share schemes significantly more accessible to so many more public and private communities.

“It’s a proud time in our near 100 years of experience, positioning Pashley as a leader in the micro-mobility sector and ensuring that cycling plays an essential part in the global sustainable future.”

Working closely with the Berkeley Group the fleet of distinctively branded Pashley Prospect bicycles and docks for The Green Quarter’s resident bike share scheme feature the developments striking branding to unify the scheme aesthetic and environmental focus.

“The Green Quarter’s Resident Bike Scheme is a pioneering initiative exclusively for our residents, connecting the community to the surrounding area and providing greener, more convenient commutes,” said Marcus Blake, Managing Director at St George, Berkeley Group.

“Our commitment to sustainability is at the heart of everything we do. The new Resident Bike Scheme we created in conjunction with Pashley embodies this ethos, providing residents with easy access to bicycles for daily commutes, leisurely rides, and everything in between. By reducing reliance on cars, we aim to lower our carbon footprint and promote healthier, greener lifestyles.

“Our bike fleet has a total of 30 bikes available throughout the development, with 60 docking stations. Half of the docks are located opposite Southall Station, while the rest are across the development for convenience. This setup ensures that no matter where you are within The Green Quarter, a bike is always within reach.”

Fundamental to the success of the scheme is Pashley’s partnership with Urban Sharing, which enables valuable insights into how the pioneering bike share proposition is being utilised, maintained, managed and enjoyed. Initial analysis is a clear indicator of the early success already being seen.

Management, maintenance and ensuring residents are fully benefitting from the scheme and the end user digital experience is a joint collaboration between Pashley and Oslo-based Urban Sharing. Together both brands developed the software with leading tech solutions to deliver excellence, innovation, insight and a bike always in reach and ready to ride.

“Pashley’s innovative bike share solution, featuring smart bicycles and versatile docking systems, perfectly aligns with our vision for the future of urban mobility. The integration of our cutting-edge technology and user-friendly design showcased with The Green Quarter system demonstrates how bike sharing can be seamlessly incorporated into modern residential communities. This collaboration between Pashley, Berkeley Group, and Urban Sharing sets a new standard for accessible, sustainable transportation in urban environments. One which we hope to see replicated across the UK and beyond”

Tom Nutley, CRO Urban Sharing