Keenan Recycling, one of the UK’s leading food waste collection companies, has secured two of the most prestigious accolades at the IVECO Mission Awards 2025, winning both the Alternative Fuels Award and the coveted Overall Mission Award.

These honours recognise Keenan Recycling’s pioneering work in cleaning up the UK’s heavy transport landscape by operating one of the greenest food waste truck fleets in the country, powered by 100% biomethane created from the very food waste they collect.

The IVECO Mission Awards, held in Birmingham and attended by more than 150 industry leaders, celebrate organisations carrying out high-impact, mission-driven work across waste management, utilities, construction, delivery, and sustainable transport. Entries are judged by an expert panel assessing environmental performance, operational excellence, and innovative vehicle use.

Judges praised Keenan Recycling for delivering a real-world circular economy model and dramatically cutting emissions with their fleet of 10 IVECO Eurocargo CNG trucks, supplied by AM Phillip Trucktech. Running on biomethane produced through anaerobic digestion, the fleet achieves up to 95% CO₂ reduction compared to diesel equivalents.

Perfect circular economy in action

The Eurocargo CNG trucks, each equipped with a TECTOR 7 6.7L engine delivering 220hp, collect food waste from thousands of businesses across the UK. That waste is digested to create biomethane, which is then used to fuel the same trucks on their routes.

Each truck covers around 25,000 miles per year, powered by six 115-litre tanks plus three additional 140-litre tanks, offering a range of up to 250 miles. The 11m³ Macpac body enables collection of up to 8 tonnes of food waste, while the vehicles’ advanced safety and driver-focused cab systems support a reliable, efficient operation.

Industry recognition

Judges described Keenan Recycling as a “standout example of sustainability in practice,” applauding their commitment to decarbonising essential waste operations and demonstrating how renewable fuels can work at scale.

Grant Keenan, Managing Director of Keenan Recycling, said: “Our day-to-day operation demands a lot from our vehicles, which is why we needed a fleet that could meet performance expectations while supporting our sustainability mission. Running these vehicles on biomethane allows us to operate a true circular economy. To have our efforts recognised by IVECO with not one, but two awards is a huge honour. It’s a big win for sustainability and for the future of clean transport in the waste sector.”

Vinay Jalla, Head of Marketing at Keenan Recycling, said: “It was an honour to represent Keenan Recycling at such a prestigious event and to collect these awards on behalf of our entire team. This recognition is not just a win for sustainability, but a testament to the hard work of our management, our incredible drivers, and every member of staff who keeps our mission moving every day. Seeing our efforts celebrated on a national stage brings immense pride and plenty of smiles.”

Leading the charge on decarbonisation

With over 9 million tonnes of food wasted annually in the UK, Keenan Recycling has already diverted more than 50,000 tonnes from landfill in 2024 alone. As the UK moves towards tighter environmental regulations, Keenan’s recognition at the IVECO Mission Awards cements its position as the go-to partner for businesses looking to reduce their Scope 3 emissions and improve their sustainability credentials.

About the IVECO Mission Awards

Launched in 2021, the IVECO Mission Awards recognise mission-driven businesses using IVECO vehicles to deliver the toughest jobs. The 2025 awards were expanded for the first time to cover the full range from the 3.5-tonne Daily to 44-tonne S-Way trucks.

Categories included:
• Construction & Utilities
• Grounds Maintenance & Waste Management
• Alternative Fuels
• Delivery & Distribution

Additional awards included:
• Bodybuilder of the Year
• Innovation Award
• Livery of the Year
• Overall Mission Award

Winners are selected quarterly and celebrated at the annual black-tie event.